Overview
No matter how great your Web site is, it can be difficult to get traffic to it. Just having a site on the Internet doesn't ensure that anyone will find it without your web address. The art of Web site promotion is simply directing visitors on other Web sites to yours with listings in search engines or links on other trafficked Web sites.

1. Search Engine Listings
Millions of searches are performed every day on the top search engines and directories. A quality listing on a top search engine or directory can direct thousands of new visitors to your site that would otherwise never find you. Search engines are the #1 cost effective way to market your Web site.

Search engines like Google and Yahoo have both free or "organic listings", and paid or "Pay Per Click" (PPC) listings. Getting a good free listing requires a combination of Web page "optimization" and Web site popularity achieved through link acquisition. A top paid listing requires nothing more than bidding more than your competitors for a keyword or phrase.

2. Link Acquisition
There are thousands of popular sites on the Internet that also get a lot of traffic. Getting a link on those Web sites (to yours) will not only drive additional visitors to you, but aid in your own Web site's popularity, as determined by search engine's free/natural listings.

There are many directories where you can submit your Web site for free. With others, acquiring a link can be as simple as asking for one (contacting the Web site owner). Ideally, you would look for sites within your industry that are not competing with you. However, if your Web site is noteworthy, others may find and link to it on their own.

Why WestHost
First, with WestHost's hosting plans, you get powerful tools to optimize and submit your site instantly to these search engines, track your results, make modifications and control top keyword positions.

Second, as a separate service, we offer search engine credit in the paid listings of both Google and Yahoo for free! This guarantees instant top positions on search engines for the keyword phrases you choose.

Finally, WestHost clients have access to constant website promotion tips, suggestions, and help within our Members Area, through our Webmaster Connection (newsletter), and member forums.

Ready to promote your Web site to the world?

Registering your own domain name
Choosing an feature-rich web hosting plan
Choosing a method to design your Web site
Setting up your own private e-mail addresses
Adding e-commerce cababilities
Promoting your Web site to the world